In February Alberto VO5 will introduce Salon Series, its first foray into the “value-plus” segment, which generated more than $200 million across food, drug and mass channels last year (excluding Wal-Mart), said Nina Riley, vice president of marketing for High Ridge Brands, which owns VO5. Industry sources estimate that the range — priced from $2.49 to $5.99 — could generate between $25 million and $30 million in its first year at retail in the U.S. and Puerto Rico. The col...